Michael Erard had an interesting article on metaphors that helped me understand metaphors further. The first spot in this article that sparked my interest was when he said he worked designing metaphors. I had no clue that people could actually have that as a job. After reading it, it kind of made sense to me. The way I see that job is it’s a little sub sections of the company’s marketing department. That job does seem as a critical part of a company’s marketing and advertising team because metaphors are often slogans for certain products.
The second moment that sparked my interest was when Erard said that he feels metaphors can actually change the way in how people think. I had never thought about metaphors as such an important part of someone’s language. It was especially interesting when he added, “… and the metaphor was showing them things.” this was very interesting to me with its text to world connection. After thinking about it, it does seem to make sense, the more you think about a metaphor the more it can tell you. After a quick glance one might not get the full meaning of it, you need to dig deeper into its actual meaning to get the true benefit.
